Marketing

Amazon As A Search Engine

 

A lot of people don’t realize this, but Amazon on its own, is a search engine, and it is prevalent for people to use when they are researching a product. In fact, a lot of people start and end their research on Amazon before they decide to buy something. There are many ways that people use Amazon as a search engine, and it is much easier to optimize for than Google. According to Tangible Vagaries, when you think of search engine, however, you don’t think about Amazon at all. You think more along the lines of Google and Yahoo and Bing.

When people are doing product research, as an average consumer, they usually don’t look on Google for the latest reviews, they tend to look on Amazon. For example, if someone knows that they want to buy a new computer and want to get the best deal on it, they are probably going to use Amazon to compare specs, prices, and reviews over using Google to find out about what they want to buy.

 

Using Amazon’s search engine to promote your business and products has a lot of pros and a couple cons.

Pros:

  • Easier to optimize for. Optimizing your product to rank in Amazon’s search engine is far easier than trying to do it on Google’s search engine. All you have to do is put in the item’s description and specifications, throw in a couple of pictures and then you are listed, and people can find you.
  • Increased Sales. If people are searching on Amazon, they are literally two clicks away from buying your product.
  • Increased Reviews. People who bought your product are more likely to review it on Amazon than anywhere else.
  • Can rank in other search engines. If someone searches for a product on Google, Amazon products can be a result on top of regular results. So not only will you be able to have your website listing as a result in Google that is earning you revenue, but you can also have Amazon’s results as well to make you income.

Cons:

  • Only useable by physical products. If you sell services or some software, you won’t be able to advertise yourself on Amazon. Compared to Google and other search engines, Amazon is limited to the products that it has in its own system. If you don’t sell a physical product that can be shipped, Amazon isn’t the place for you to advertise.
  • Costs money. Amazon has to get a cut of the products that you sell on their website. There are many different fees that Amazon takes as part of your advertising on their site. These fees aren’t that big but are something to keep in mind when advertising on Amazon.

In conclusion, Amazon itself is a search engine. A lot of people use Amazon for product research and it one of the most visited websites. It is often not looked at as a search engine, and if you are able to realize that it is, you can benefit immensely from the results. If you are ever in Oklahoma City, you might be able to find me at an SEO Meetup and we can talk some more, or watch this video for some great ways to optimize for Amazon.


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The latest and greatest digital marketing strategies

Digital marketing for business success

1.    What Is Digital Marketing?

It is a means of marketing and promotion of a product or service using digital platforms and medium, leveraging these to generate favorable results. Its strong points are in the use of SEO (search engine optimization), SEM (search engine marketing), wed design coupled with the use of social media to drive online marketing campaigns. All these are integral mediums that any professional digital marketer or marketing agency should know how to use.

2.    Why Is It Important?

In short, digital marketing is a vital part of any online business plan whose impact can even be seen offline. Its significance in how business is done include:

•    It aids in the establishment and support of efficient and effective engagement with clients and customers across various digital platforms and channels. Through such efforts, it bolsters online presences on social media while enhancing ranking in search engines.

•    It is an integral part of development and execution of specific marketing campaigns via mediums with the aim of reaching a target audience.

•    Digital marketing can be used to grow a significant customer or client base as well as turning these into leads for bolstering the marketing campaigns. It can as well work oppositely, finding leads converting them into customers or clients.

•    Digital marketing is one of the best and holistic ways of reviewing demographic and psychographic data using this information to achieve set business goals.

•    With digital marketing, it is possible for businesses to track their efforts and know if they are bearing fruits or not. Companies can know the source of their leads as well as calculate conversion rates.

•    In essence, marketing is not only about finding and growing a long list of clientele or getting a significant number of customers and encouraging loyalty, but it is also about brand marketing and recognition. As such, the strategy employed will aim at building a robust online presence as well as impeccable credibility.

3.    How It Impacts Businesses

One of the apparent impacts of digital marketing is that is it a cost-effective marketing strategy with huge returns that turns a target market into a marketing tool. When looking for the right agency for your business be sure to do your homework first I recommend checking out https://redmonddigitalmarketing.com.au before starting your next marketing campaign. You can also reach there Melbourne office here Digital marketing agency Melbourne

The Art of Digital Marketing

Digital marketing is more important than ever before. What steps do you plan to take regarding digital marketing in 2018? It is time to take a look at your overall plan and how better online marketing strategies can affect your overall success. Business owners like to share stories and talk about what works, so there is a wealth of information out there.

 

 

By now you have heard about how content is king and that high-quality content is essential now more than ever before. That’s true, but simply saying you need high-quality content could mean many different things. For starters, pieces need to be longer, but let’s get deeper than that. Have you heard of topic clusters and content pillars? Do you offer niche specific eBooks on your site as downloads? What about storytelling?

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Storytelling has long been used as a way to break through SEO content on a standard level. However, it can be essential to establishing more personalized high-quality content as well. After all, you do want to grab the attention of your readers. These days, grabbing the attention of your readers has everything to do with grabbing the attention of the search engines. This whole storytelling concept might be the first digital marketing concept you want to look at more closely in terms of content creation – for more information got to Ni SEO – best London SEO company 2018.

Have you considered chat bots and other live chat options? What about Facebook marketing and video marketing? Those are key concepts these days when it comes to digital marketing as well. Overall, you want to spend time coming up with a marketing plan, that will grow your business. You want to make sure that you aren’t wasting money, too, so that plan needs to come with a budget. The goal is to increase profits and see your business continuing to grow as a brand into the future.…

The Digital Marketing Blog

hjm( Inspired by a conversation with a Toronto SEO)

Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like poster advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a meaning. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and immediate messaging? You get the idea.

To clearly define what digital marketing is let’s converse about what it is not. For starter, it does not include more traditional forms of marketing such as radio, TV, billboard and print because they do not present instant feedback and report. Sure, some people may respond to a call to deed from an advertisement in one of these mediums but there is no way to know the exact number of people who saw or heard it. Such facts are collected (and still then just educated guesses) long after the initial ad idea is made. Yes, convergence has made TV a bit more interactive, withio devices such as TiVo-able to record watcher figures like those for Web sites, but there is still a long way to go. With digital marketing, however, we’re already there.

By its heart, digital marketing centers around the Internet, which has become both a communication vehicle and an extremely powerful marketing medium as the recent Doubleclick acquisition by Google demonstrated. The Internet can be used either to push a message to someone like email, IM, RSS, or voice broadcast, as well to pull content serving a poster ad and Pay per Click search terms. Digital advertising, therefore, can be thought of as the combination of push and pull Internet technologies to execute advertising campaigns.

Because it is digital, a reporting engine can be layered within a campaign allowing the association see in real-time how that campaign is performing, such as what is being viewed, how frequently, how long, as well as other actions such as responses rates and purchases made. Please note that each digital advertising technology is different and they cannot all give the same types of reports. Also, digital marketing is continually jkloevolving and new technologies are individually created all of the time.

Broadband Internet, WiFi, and phone Web access are also spurring increase worldwide. A current report showed that Web usage increased 10% from last January to this January universal. Not astonishingly, billions of marketing dollars spent on traditional channels is already starting to move to digital advertising campaigns and this will carry on increasing as the Web matures. As a marketer, I am extremely eager about the future and what digital marketing will seem like in the years ahead. I mean, we immediately got to Web 2.0 consequently who knows what will be coming then? If you haven’t already started, you need to build a database of clients or potential clients and find out how they wish to be reached. You can do this through the digital advertising technologies I’ve mentioned in this article and then use these systems to advertise your products and services.